The Bloom Collection: Rebirth, Loss, and Symbolism in Jewelry
The Bloom Collection was not designed as a celebration. It was designed as a response.
In Persian art and poetry, flowers are rarely just beautiful objects. They are symbols of return- proof that life insists on itself, even after devastation. Geometry, too, carries meaning; repetition as balance, structure as protection, order as something that survives when everything else feels unrecognizable. The Bloom pendant was born at the intersection of those ideas; softness, rebirth, and structure.
When the Ground Disappears
The Palisades fire in January 2025 permanently displaced my family. What had once been home became inaccessible, altered beyond recognition, and uncertain in ways that are difficult to articulate unless you’ve lived through it. Fire has a particular cruelty. It doesn’t just destroy; it rearranges reality. It leaves you suspended between what was and what can no longer be returned to.
At the same time, I experienced the end of a seventeen year friendship through the absence and a lack of consideration in the aftermath of the fire, at a moment when presence mattered most. This kind of loss is quieter, but no less destabilizing. It forces a reckoning with history, loyalty, and the uncomfortable truth that some relationships do not survive devastation.
Through this I learned that grief is not only reserved for places or people we lose outright. It also belongs to what fails to show up when it matters most.
Florals as Return, Geometry as Holding
In Persian design, florals symbolize renewal, the certainty that something will grow again, even after devastation. Geometry offers something different- containment, balance, the reassurance of structure. The Bloom Collection aims to bring these two symbols together.
The form suggests a flower without imitating one literally. The geometry of the setting creates rhythm and protection, while the softness of the silhouette allows space for vulnerability. Together, they mirror the emotional reality of rebuilding: you soften where you can, and you reinforce where you must.
There is a line from Rumi that stayed with me throughout the making of this piece: “If you become ash, then wait, you become a rose again.”
That waiting was the hardest part. The in-between. The time when nothing feels like renewal yet, but you choose to trust that it is coming. The Bloom Collection lives in that space. It is not about erasing what was lost but about allowing something new to emerge while honoring what you are forced to leave behind.
Meant to be worn close to the body, the Bloom becomes a quiet companion and a reminder that loss does not negate beauty, and transformation often arrives softly and without spectacle. At least, that's what it has been for me. The weight of gold offers grounding. The floral form speaks to return. The geometry holds everything in place when the world feels unstable.
